Event Calendar
Past Event
NUTC Sandhouse Webinar - James Derwinski / Metra - "My Metra: Metra's Outreach in Response to the Pandemic"
Northwestern University Transportation Center
12:00 PM
Details

Northwestern University Transportation Center’s Hagestad Sandhouse Rail Group presents:
“My Metra: Metra’s Outreach in Response to the Pandemic”
James (Jim) Derwinski - CEO & Executive Director, Metra
TUESDAY, JANUARY 19, 2021 @ 12:00 pm / Noon CT
Advance Zoom Registration Requested:
https://northwestern.zoom.us/webinar/register/WN__AP4EQ4PTxGEGlEtfscXqA
After registering, you will receive a confirmation email containing information about joining the webinar.
Or an H.323/SIP room system:
H.323:
162.255.37.11 (US West)
162.255.36.11 (US East)
221.122.88.195 (China)
115.114.131.7 (India Mumbai)
115.114.115.7 (India Hyderabad)
213.19.144.110 (Amsterdam Netherlands)
213.244.140.110 (Germany)
103.122.166.55 (Australia)
209.9.211.110 (Hong Kong SAR)
149.137.40.110 (Singapore)
64.211.144.160 (Brazil)
69.174.57.160 (Canada)
207.226.132.110 (Japan)
Meeting ID: 930 5586 9073
SIP: 93055869073@zoomcrc.com
MY METRA is a brand-centric communications initiative that provides riders a sense of ownership over the rail system by reinforcing the role it plays in their lives. In addition, it reminds employees of their role in the customer experience and empowers them as brand ambassadors. Launched in 2020, the My Metra message was slightly altered to accommodate the pandemic and delivered a Commute with Confidence message.
To build an authentic message and to garner full participation, executive leadership held over 30 meetings with employees at their work sites. This high-touch communication informed staff of COVID-19 safety planning, Metra’s financial position and presented a picture for the future. In the face of a growing health crisis along with significantly reduced ridership and train operations, open communication to dispel rumors and restore morale was deemed highly successful.
To assuage pandemic fears and build confidence, the external launch of My Metra communicated through television, radio, billboards, social media, digital advertising, public relations, publications and public services announcements. The messaging was derived from a ten-point safety strategy. Deep sanitation techniques of coaches and stations, special attention to disinfecting high touch surfaces, frequent air exchange with hospital-grade filters, social distancing and mask wearing are among the core reasons that one can Commute with Confidence.
The campaign, which is still in progress, has already shown to have promoted higher awareness and in total will deliver in excess of 275 million impressions – reaching the target audience 13 times. The agency will be doing post image and awareness audits after Phase 1 ends in April to measure campaign impact and effectiveness.
Jim will also discuss the major events that occurred at Metra and will look ahead at the challenges facing Metra in 2021 as the pandemic continues.
Time
Tuesday, January 19, 2021 at 12:00 PM - 1:15 PM
Contact
Calendar
Northwestern University Transportation Center
Dean's Seminar Series: Benjamin F. Jones
McCormick School of Engineering and Applied Science
12:00 PM
Details
A Calculation of the Social Returns to Innovation
What are the social returns to investments in innovation? The disparate spillovers associated with innovation, including imitation, business stealing, and intertemporal spillovers, have made calculations of the social returns difficult. Northwestern Kellogg School of Management’s Benjamin F. Jones will provide an economy-wide calculation that nets out the many spillover margins. He will assess the role of capital investment, diffusion delays, learning-by-doing, productivity mismeasurement, health outcomes, and international spillovers in assessing the average social returns. Overall, estimates suggest that the social returns are very large. Even under conservative assumptions, innovation efforts produce social benefits that are many multiples of the investment costs.
Time
Tuesday, January 26, 2021 at 12:00 PM - 1:00 PM
Contact
Calendar
McCormick School of Engineering and Applied Science
Telemobility Virtual Roundtable 2 - "Is there a future for eLearning for K-8? Lessons learned from the pandemic"
Northwestern University Transportation Center
3:00 PM
Details
The Telemobility University Transportation Center (UTC), a partnership of Northwestern, UC Berkeley and UT Austin, is pleased to announce the second in a series of Telemobility Virtual Roundtables (TVR) aimed at understanding the supply side of tele-activities and e-processes and their impact on the demand for travel and mobility.
eLearning has emerged as a major phenomenon during the pandemic, and has generated considerable debate among education professionals, public officials and community members, especially parents and caregivers. How much of that experience remains in one form or another post-pandemic could have major impacts on the travel patterns of households with children. The objective of this webinar is for transportation and mobility professionals to engage in a conversation with education experts to better understand likely developments in this area. In this webinar, we will focus on K-8 education, with higher levels to be examined in future roundtables.
The TVR will be moderated by Dr. Shirin Vossoughi, Assistant Professor, Learning Sciences, School of Education and Social Policy (SESP) at Northwestern, the TVR streams Thursday, February 4th at 3pm CT. The panelists will include Dr. Stacy Beardsley, Assistant Superintendent of Curriculum and Instruction, Evanston/Skokie School District 65 in Evanston, Illinois; Ms. Sana Jafri, Executive Director of the Chicago Learning Exchange (CLX); and Dr. Marcelo Worsley, Assistant Professor of Education and Social Policy at SESP and Assistant Professor of Computer Science at Northwestern. Telemobility UTC Director, Professor Hani S. Mahmassani, will lead audience questions and answers.
Telemobility Virtual Roundtable (TVR) 2:
“Is there a future for eLearning for K-8? Lessons learned from the pandemic”
Thursday, February 4, 2021 @ 3pm CT
Please click this link to join the webinar:
https://northwestern.zoom.us/j/92534368611
Join the conversation on Twitter:
@TelemobilityUTC / #TVR2
Time
Thursday, February 4, 2021 at 3:00 PM - 5:00 PM
Contact
Calendar
Northwestern University Transportation Center
Healthcare Innovation During the COVID-19 Pandemic
Farley Center for Entrepreneurship and Innovation
2:00 PM
Details
Healthcare innovation has taken off despite — and because of — the challenges brought on by the COVID-19 pandemic. Join us as US business editor for The Economist and Visiting Farley Fellow Vijay Vaitheeswaran moderates a panel discussing the latest advances in the field and how the very process of innovation is being reinvented right now. We’ll cover topics in digital health, including telemedicine, "quantified self" devices, consumer empowerment through smart apps, and back-office automation using robotic process automation and AI. We’ll also explore how the pandemic has led to an evolution in process such as open innovation in pharmaceuticals, an industry which has traditionally been secretive about research and development.
Moderator
Vijay Vaitheeswaran
US business editor for The Economist; Visiting Farley Fellow
Panelists
Vivian Lee
Author of The Long Fix: Solving America’s Health Care Crisis; President of Health Platforms at Verily Life Sciences (Alphabet); and senior lecturer at Harvard
Milton Morris
Kellogg MBA '04, President & CEO at NeuSpera Medical
John Rogers
Louis Simpson and Kimberly Querrey Professor of Materials Science and Engineering, Biomedical Engineering and Neurological Surgery (and by courtesy Electrical and Computer Engineering, Mechanical Engineering, and Chemistry)
Time
Friday, February 12, 2021 at 2:00 PM - 3:00 PM
Calendar
Farley Center for Entrepreneurship and Innovation
Winter Classes End
University Academic Calendar
All Day
Details
Winter Classes End
Time
Saturday, March 13, 2021
Contact
Calendar
University Academic Calendar
Winter Examinations Begin
University Academic Calendar
All Day
Details
Winter Examinations Begin
Time
Monday, March 15, 2021
Contact
Calendar
University Academic Calendar