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Events Calendar

EVENTS ON April 23, 2015

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4:00 PM - 5:00 PM

Transportation Seminar: Place Perception, Attractiveness, Meaning & Relationship to Activity & Travel

Speaker:    Konstadinos G. Goulias, Professor of Transportation,                             Geography Dept.,  University of California, Santa Barbara

Abstract:  Spatial choice models are increasingly becoming the focus of research for transportation applications.  Adding components of attitudes and perceptions to spatial discrete choice models allows building simulated agents that are more realistically heterogeneous.  One latent construct that can be quantified using attitudinal analysis and used in discrete choice models is Sense of Place (SOP) that we can define as a person's affective ties with the material environment.  Attitudinal analysis of SOP treats it as a multi-dimensional construct that includes place identity that is a person's identity with relation to the physical environment, place attachment that is the positive bond that develops between a person and the environment, place dependence that is defined as the strength of association between a person and a place, and a set of more focused attitudes that are application specific.  In this presentation we will explore SOP and its measurement in different contexts and different scales to also show its relationship to activity participation and travel.  The presentation will also illustrate a few related ideas in place familiarity, perception of opportunities available, perception of dangerous places, and attractiveness for the entire South Santa Barbara County and their relationship with objectively measured spatial attributes such as network centrality, number of business opportunities for activity participation, and remotely sensed land uses.  The final portion of the presentation is dedicated to the relationship between SOP and subjective well-being. 



Contact Info: Diana Marek

Location: Ford Motor Company Engineering Design Center 2133 Sheridan Road ITW Room 1350 Evanston IL 60208

Event URL: http://www.transportation.northwestern.edu/