BAC Workshop: Data-Driven Business

Data-Driven Business: Challenges and Best Practices in the Transportation Industry

Tuesday, October 30, 2012 – 2:00-4:45 pm

Transportation companies are confronted with growing – some may say exploding – and diverse sources of data. This data may be mined from social media, obtained from customer surveys, collected from environmental sensors, and gleaned from geo-positioning radios, among others. Looking through the lens of the transportation industry, the Northwestern University Transportation Center’s fall Industry Workshop will examine challenges and best practices in data-driven business. In the workshop a keynote speaker and two panel discussions will address questions, such as:

  • Why "data-driven" is a different way of competing?
  • What does it take to unlock opportunity in data?
  • What are the organizational implications for being "data-driven?"

2:00 - 3:15 pm – Panel 1: Case Studies in Transport Operations

Dr. Diego Klabjan, Professor of Industrial Engineering & Management Science, McCormick School of Engineering

Mr. Ken Sain, Managing Director, Professional Services, Boeing Commercial Airplanes

  • The Digital Airline: Using Data to Improve Performance

Mr. Ogi Redzic, Vice President, Traffic, Nokia Location & Commerce

  • Big Data Driven Traffic

Mr. Steve Wooledge, Senior Director of Marketing, Teradata Aster

3:15 - 3:30 pm – Networking Break

3:30 - 4:45 pm – Panel 2: Freight Management & Logistics

Dr. Hani Mahmassani, William Patterson Professor of Transportation and Director, Northwestern University Transportation Center

Mr. Zahir Balaporia, Director of Intermodal Operations, Schneider National, Inc.

Ms. Pooja Dewan, General Director of Decision Support Systems, BNSF Railway
View Presentation (PDF) 

Mr. Bill Driegert, Chief Innovation Officer, Coyote Logistics

Event Co-Chairs

Dr. Hani Mahmassani
William Patterson Professor of Transportation and Director of the Northwestern University Transportation Center

Mr. Breton Johnson
Director of the Center for the Commercialization of Innovative Transportation Technology